The Alter Ego Effect

On the 353rd episode of The Copywriter Club Podcast, Lindsay Hyatt joins the show to talk about how to make strategic pivots in your business and step into the spotlight with confidence. Lindsay is a copywriter and empowerment coach who helps her clients build a stand-out personal brand. Before she built her business, she worked in radio ads and healthcare marketing, and she was a 5th-grade teacher before jumping ship to start her own blog, so she knows a thing or two about making big pivots. Listen in to find out: How do you know when it’s time to pivot in your business… or life? The steps Lindsay took to meet her salary within a couple of months.  How to create a writing habit and build your portfolio.  The benefits of setting aside your pride and putting yourself out there.  What’s the key to building a personal brand? Her Instagram philosophy for growth and building an audience.  What to do when it’s hard to show up on social media.  General content pillars vs rigid content calendar – which one is for you? How to stand out on LinkedIn.  Why she chose to niche horizontally vs vertically. The reality of creating a new arm in your business.  How to grow your visibility with intention and mindset.  Want to gain clarity and perspective? Follow this step. Why she started a podcast and how it’s shifting her business.  What happens when we challenge our beliefs? The benefits of creating an alter ego and stepping into the spotlight.  How Rob’s email was the tough love she (and we) all needed to hear.  Hit that play button or check out the transcript below.   The people and stuff we mentioned on the  show: The Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Lindsay's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  There's a saying that gets thrown around occasionally in the business world that goes something like this: We overestimate what we can get done in a day and we underestimate what we can accomplish in a year, which is probably why we often feel like we don't get much done as we work through our days. But when we look back to where we were last year or the year before, we are amazed at some of the changes that we've seen and experienced. Hi, this is Rob Marsh. Kira Hug:  And I'm Kira Hug. Rob Marsh:  And we are the founders and hosts of The Copywriter Club Podcast. Our guest for today's episode is copywriter and copy coach Lindsay Hyatt. Over the past two years, Lindsay has experienced some big changes in her business. As we chatted with her, she shared a few of the things that she's done that made all of the difference: activities like showing up regularly on social media, creating personal connections with their network, and exploring new opportunities for serving her clients. They're small things, but they produce really big results. In short, she puts in the reps, so stick around to hear what she has to share about her business. Kira Hug: But first, this episode is sponsored by The Copywriter Accelerator, which is our signature business building program that we are running in the fall for four months in the fall. And Lindsay actually is an alumni member of that program, so she'll speak to a little bit of that program and the benefits, and you can hear from this conversation how it's helped her in her business. If you have any interest in learning more about that program and the eight-part framework we work through in that program that will help build the foundation of your business, you can learn more at our wait list page, which is at thecopywriterclub.com/accelerator-waitlist. We'll link to it in the show notes so you can jump over there and get your name on the list ...