"What are you trying to achieve at each step in your process?" "There's generally eight to 12-ish steps that people go through to try to get a job done. It's kind of like milestones along the way of getting the job done," he says. 'They believe they're trying to do it along each step of the way to achieve that final outcome'
Today we are back with part two of my conversation with Tony Ulwick. By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold, while significantly reducing the times that you put effort into creating a new product, or a new service for somebody else that ultimately isn't even valued.
Learn more from Tony here: https://strategyn.com/tony-ulwick/
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