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206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
The Courtist Example and the Interventional Cardioologist
"What are you trying to achieve at each step in your process?" "There's generally eight to 12-ish steps that people go through to try to get a job done. It's kind of like milestones along the way of getting the job done," he says. 'They believe they're trying to do it along each step of the way to achieve that final outcome'
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