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Drive Revenue Now and Protect Client Relationships with Sean Burke, COO and CCO at Prometric

The Run Revenue Show

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Proactive Client Management Strategies

This chapter emphasizes the importance of monitoring client account health to mitigate churn, focusing on the need for structured quarterly business reviews (QBRs) to ensure alignment between client and agency. It discusses the need for adapting strategies based on evolving client needs and the significance of effective communication across all levels of the organization. Furthermore, the chapter highlights the dynamic nature of managing client relationships amidst market changes and emphasizes the importance of treating new stakeholders as fresh clients.

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