Discussion on Game Improvements and Rage Quit Creative Concept

This is no BS gaming podcast 2.5 gamers session #117. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda00:00 Epic Intro05:04 Revenue and Downloads10:47 Gameplay and Difficulty14:41 Boosters, Shop, and Wheel22:40 Introduction and Revenue Analysis23:20 Ad Formats and Estimated Session Length24:15 Interstitials, Banners, and Rewarded Ads25:31 Ad Revenue Comparison and Potential26:09 Mobile Gaming and Revenue Potential27:27 Web Store and Other Revenue Sources28:36 User Acquisition and Advertising Channels29:36 Estimating Profit and Revenue30:05 Mobile Gaming Industry and Revenue Potential31:37 Creatives and Daily Challenges34:36 Playable Ads and End Cards36:05 Game Mechanics and Themes39:01 Improvements and Gameplay Experience41:46 Creative Concepts and Variance44:23 The Story of the Game and Studio --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- TakeawaysWood Nuts and Bolts Puzzle is a highly challenging and demanding game that requires strategic thinking and quick reflexes.The game features a time-based win condition and offers various boosters and power-ups to help players progress.Rankings and daily challenges add to the game's engagement and competitive nature.Advertisements play a significant role in the game, with interstitial ads shown after every level and the option to watch rewarded videos for boosters and additional time.The game's ad revenue is likely substantial due to its high engagement and active user base. Understanding the revenue potential of a mobile game requires analyzing daily ad revenue, session length, and ad formats.Different advertising channels can impact ad revenue, and it's important to optimize CPI and LTV for profitability.Creatives play a crucial role in attracting users, and the absence of certain elements, like daily challenges, can impact performance. Considering the performance of a game in different countries and adjusting CPI and LTV accordingly is essential for profitability.Regular analysis and optimization are necessary to maximize revenue and ensure long-term success. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes