8min chapter

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Competing on Sports Ownership

SSAC

CHAPTER

Investing in Sports: A Complex Landscape

This chapter examines the growing perception of sports as an investment asset class amidst limited supply and broadcasting oligopolies. It contrasts the perspectives of seasoned investors with newcomers, discussing the historical context and evolving ownership structures within the sports ecosystem. The conversation also highlights the strategic complexities of investing in sports franchises, emphasizing the importance of community engagement and long-term planning.

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