
50 - Brand vs. Demand | Demand Gen Live S1 x23
GTM Live
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Can a Business Exist Without Marketing?
i just want to address one thing, damien, a business can exist without marketing. It cannot exist without sales. There are plenty of self service sass platforms, no touch sales, that can easily exist without Sales. And in the future, there will be 50 thousand dollars a year sass products that get sold with no touch, no rot. So yes, historically a company has not been able to exist withoutSales. In the 19 nineties, it didn't matter whether or not you did marketing. The sales raps were field sales raps. They would either call or show up at people's offices and present them with products. But quite a bit is changed since then.
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