GTM Live cover image

50 - Brand vs. Demand | Demand Gen Live S1 x23

GTM Live

00:00

Can a Business Exist Without Marketing?

i just want to address one thing, damien, a business can exist without marketing. It cannot exist without sales. There are plenty of self service sass platforms, no touch sales, that can easily exist without Sales. And in the future, there will be 50 thousand dollars a year sass products that get sold with no touch, no rot. So yes, historically a company has not been able to exist withoutSales. In the 19 nineties, it didn't matter whether or not you did marketing. The sales raps were field sales raps. They would either call or show up at people's offices and present them with products. But quite a bit is changed since then.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app