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Navigating College Admissions and Marketing Strategies
This chapter explores the challenges high school students face during the college admissions process, emphasizing the pressures of standardized testing and the influence of wealth on academic success. It transitions into a discussion about the strategic marketing tactics of financier Ken Fisher and his firm's approach to advertising in the investment industry. The speakers analyze the effectiveness of various marketing strategies, particularly targeting older demographics, and highlight the potential in under-marketed industries.