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IKEA—Ingvar Kamprad’s startup from 1943

Talks with Petri

CHAPTER

Ingma and EKR

In the 70s EKR had a huge expansion to different places. The decision making hierarchy was naturally for me. I never really experienced political infighting during my time. We were all do with each other, the second person singular. You could just do or talk and sort of even make a decision yourself.

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