What if you could charge four times what you do now by making small changes to your freelance packaging?
The freelancers who win consistently aren't always the most skilled or the hardest working. They’re the ones who focus on finding the right advantages, or “levers.”
Packaging is one of those levers.
If you've been in the freelance game for a while, you already have insight into your clients’ pains and wants. You’re already fixing their problems.
But do you have juicy offers that set you apart from other freelancers?
When you package up your services and outcomes and communicate the value as a juicy offer, you make it easy for your target audience to get excited.
In this episode, Austin shares an early coaching case study. Robert is a business consultant who signed up for Business (re)Launch, Austin’s freelance coaching program. With Austin’s help, he developed a new offer.
The offer enabled Robert to charge four times what he had previously.
If you’re curious how they were able to do that, be sure to grab the 10 quick steps Austin shares at the end to help you rethink your packaging.
Key points
- Intro (00:00)
- The Path(s) to Freelance Success (00:36)
- It’s All About Pulling the Right Levers (02:23)
- Doing Less (Not More) Helps You Grow Freelance Income Faster (04:19)
- Better Packaging Communicates Higher Value (07:27)
- When Is the Last Time You Really Considered the Packaging of Your Freelance Services? (09:21)
Notable Quotes
"The freelancers who win the game consistently aren't necessarily the most skilled or the hardest working."
"Better packaging communicates higher value."
"If you are already creating significant value for your clients, small changes to your packaging can have a huge impact on your earning."
Resources mentioned in this episode:
- Million Dollar Consulting by Alan Weiss: https://www.amazon.com/Million-Dollar-Consulting-Alan-Weiss/dp/0071622101
- Business Bootcamp for Freelancers: https://freelancecake.com/coaching
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