2min chapter

Web3 Talks: Stories & Tips from the Builders cover image

#34: Evgeny Yurtaev, Co-Founder & CEO @ Zerion | How building in DeFi since 2016 led to launching a wallet that generated 80k+ active users in less than 6 months

Web3 Talks: Stories & Tips from the Builders

CHAPTER

The Evolution of the Wallet on the Marketing Side of Things

I see the wallet becoming your guardian of sorts. Like your email client is shielding you from the oldest spam that you might be getting and only surfacing the most important stuff. I think the role of the wallet is evolving in the same direction and we should be helping the user find what's relevant, what's not. But there are also a lot of tools for just helping you do the analytics side of things. So we know the addresses that have been connecting to Zirian and we look at their own chain history. We understand different trends for instance like how many times people transact, do they use what kind of DFI protocols they use. That's very relevant for many people and accessing

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