2min chapter

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Rent the Runway's Jennifer Hyman | Designed by Data

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CHAPTER

COVID - How to Survive the Storm?

I mean part of it obviously was survive the storm, right? Because demand evaporates. There's simply no demand, you know, exactly as you mentioned. Was there anything other than like, look, okay, survive being the right strength for when the market returns? I think that you've got to keep your team and no one who's very smart wants to play to survive. People want to play to win. And so even though we were in the mode of deep survival, I had to simultaneously inspire the team around how we were going to use this time to transform.

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