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Alternatives to Google Analytics

The Digital Marketing Podcast

CHAPTER

Is Your Server Logs a Good Source of Truth?

This particular client have a lot of clients or potential customers who are conspiracy theorists, we say. It's very in tune with that kind of line of thinking. They actually say, look,actually have cookie lists as well. And that gives you all sorts of things like you can use your server logs. Remember them? Web server logs? We've all got them. But they could give you detail that you couldn't get it.

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