2min chapter

WSJ Tech News Briefing cover image

How Important Is the TikTok Economy?

WSJ Tech News Briefing

CHAPTER

Comparative Analysis of Ad Revenue Among Social Media Platforms

This chapter explores the comparative risks of advertising on TikTok and Twitter versus Meta's Facebook and Instagram. It highlights the significant differences in ad revenue potential and the strategic implications of decisions made by these platforms, particularly focusing on Meta's broader advertiser base.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode