2min chapter

The Jon Gordon Podcast cover image

Jeb Blount | How to Get Better at Selling (Yourself, Ideas, and Solutions)

The Jon Gordon Podcast

CHAPTER

The Biggest Mistakes That Salespeople Make With Price Increases

The biggest mistakes that salespeople make in price increases is they make their customer mad and then their customer doesn't want to come back. The second mistake is that you haven't called on your customer in a long time. You're going to have a lot better reception if you build some sort of a relationship before you bring them something that they don't want.

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