How to Write a Book That Lasts

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"I'd sold well into the millions of copies before I hit the New York Times list for the first time, which was a very surreal, strange experience," he says. "So many people write things and they think it's going to last ... And then it's just like, what are you talking about? This has never had a shot."

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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.

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