7min chapter

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Rapid Disney+ growth, Predicting preference with Qloo's Alex Elias, OK Boomer: Zehra Naqvi's Z-list | E1384

This Week in Startups

CHAPTER

Harnessing Data for Consumer Insights

This chapter explores the power of data-driven platforms in analyzing consumer preferences across various sectors, particularly focusing on consumer packaged goods and streaming services. The discussion includes a demonstration of geospatial data analysis through an API that helps businesses visualize demographic trends and refine their marketing strategies. Additionally, it highlights innovative approaches to engaging the younger generation, showcasing successful collaborations between brands and cultural events.

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