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3 best practices for forecasting for fundraising - #MSFA Learn on the GO Series

Modern SaaS Finance with Sage

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The Importance of Churn in SaaS Companies

The churn is the probably the biggest most important metric in terms of how investors look at it. A leaky bucket really doesn't work longer term I mean you can you keep adding customers and if you're losing customers at the bottom it really drives investors away. Not all SaaS companies are created equal right? You'll generally see a higher churn with those type of customers.

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