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The Jeff Patton Hypothesis: Successful Teams Focus on the Who Before the What

The Product Science Podcast

CHAPTER

The Challenges of Product Thinking in Organizations

Kagan: One of the things I'll teach is a kind of a decomposition model where we work from outside in and somebody comes from the way Kagan teaches as well. If I look at a bank the products on the outside are things like loans and credit cards and checking accounts, then we start decomposing that experience to find the products inside. We need to manage them like products, not projects, not we build them and they're done kinds of things," he says.

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