Your roll crosses banking, financial services, insurance and finte. Are there any nuances in these particular verticals? I gess there's ere so much change in the space to every day it's a it's attualllike almost a full time job just keeping on top of new things that are coming to market each day. Wi've seen a lot iterms of consumer changes at the point of interaction. With am a move from physical cards to digital cards in wallet, i'm n making even to e e payment become completely invisible.