Inverting the Pyramid by Carlos Carras

I think the longevity of the book hangs on that metaphor that you landed on Inverting the Pyramid. This notion that you have these early front-loaded teams and slowly through time there's a realization that actually if you defend it can benefit you. There is somewhere in ether a better title but nobody knows what it is. I'm interested in how you arrived at that metaphor because obviously that's the way that you're telling the story and it becomes the framework in which you hang the history off. And by 2008 it looked like sent it forwards. We're being refined out of existence. Which was, before Messi did it. That first book really ends with Totti doing it for Selletti