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The Wildcards of the Future?
We are often fairly good at predicting technology in this application, you know, in the broader sense. What we as humans generally really bad at is understanding cultural and social change over time, right? And it's basically values. The one thing I missed was the social change of a woman at home, ironing shirts in the middle of the day, which is far more impactful and far more important than technology. We really miss the messiness of social change. One of my favorite wildcards was around some of the trends that at the moment are kind of edge signals amongst the youth.