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How to master healthy eating habits with James Clear

ZOE Science & Nutrition

CHAPTER

Navigating New Year Resolutions and Food Engineering

This chapter examines the challenges of maintaining New Year's resolutions, particularly in health and diet, and introduces the 'fresh start effect'. It highlights how modern food engineering exploits sensory appeal to influence consumer choices, contributing to rising obesity rates. The discussion emphasizes the importance of identity and habit formation in achieving sustainable lifestyle changes, focusing on who individuals aspire to be rather than mere outcomes.

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