The Importance of Pay-Per-View in Sports

PSG ran a friendly match with Al Nasir, which was the football club that Ronaldo joined in the Saudi League. They reached over 4 million unique viewers, nearly 1.5 million concurrent viewers and generated 500,000 new subscribers to the platform itself. It delivered 15% of their total YouTube revenue in 2022, that one pay-per-view match,. If you think about what people are creating through YouTube shorts and all the advertising-related revenue they're creating through those channels, that's not a bad number.