The Endowment Effect

"If you have to work for what you're trying to learn, your brain is like painfully trying to grasp it. And when it does grasp it, it sticks much better than it would otherwise." "I think the phadrus knife, where you got the a classic and romantic in the world," he says of his favourite piece of fiction. 'It's not really ic or effect. Maybe it's l bit because we kind of like our own interpretation'