Is There Value in Branding?

Crisis builds resilience, but also gives you an opportunity to choose your response. i've just been a fan, in general, of advertising and it just never occurred to me in a period of crisis that we cut out that part of our economy tonally. We controlled what we could control, and we can control how responded. It's the old circle of influence and circle concern. And ultimately, we had a very fast growth year, and we're able to hire good people. Just all of it turned out to be a very sca time to a real net positive for our industry.