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Shipping Creative Work with Seth Godin

Growth Manifesto Podcast

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How to Change the Way People Deal With Infection

i would ask, what's the change you seek to make? So let's say that you're a periodantist and you would like to change the way the nine thousand periodantists in your country deal with infection. Maybe the change you want to make is you want to go from being an unknown comic to being a respected comic. Orr respected by the people who read the new yorker. Tell me who you're trying to change. Let's be really specific and put you on the hook. Being on the hook is when you have a leverage. Is when you're making a promise that you can work to keep. And so we got to get really clear about who are

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