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Squad-led discovery - Jim Morris on The Product Experience

The Product Experience

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How Do You Measure How Good You Are at Discovery?

If you're not used to regularly doing research, then you're going to start off at a particular level of expertese and then hopefully improve. So as er as a u x person in that or ther kind of the person in charge of research, do you become more coach for the rest of the squad on how to do good research? Say, am definitely a coach. Definitely somebody who can provide some centralized services,. Maybe use ting, helping generate a panel from all the customers you have - making sure incentives are paid. There are some logistics to recruiting that can be friction and blockers for teams. so i would say reducing that friction and impediments. Certainly coaching people, listening in to

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