The Next Areas of Research in Behavior Economics?

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The most successful and permanent nudges are when you can set it and forget it. The same doesn't work for an alarm clock. What are the next areas of research in behavior economics? Robert asked, we've touched on climate chains. One area that could really be helped by a firm understanding of nodgan behavior economics.

Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, economists, engaged citizens and consumers everywhere. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. In October 2021 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, came to Intelligence Squared to talk with journalist and author Kamal Ahmed about Nudge: The Final Edition, a cover-to-cover refresh of the original publication.

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