The Paradox of Fear

Isn't the marketing ploy always fear? How so? Well, if you don't have this, you're not going to fit in. If you don't use a birth control pill, you might have a child you don't want. I just think fear is a very ubiquitous marketing tool. Maybe not everything is based on fear, but certainly a lot of it is. And part of that is there's genuine fear and then there's the substitute. But the sort of fear which masks itself is lightning when it is not lightning.