The Challenges of the Design Industry

I don't know whether I do feel part of the design industry. We've always been quite heads down. It's not that we're not sociable, we really are. But we just keep ourselves to ourselves and keep focusing on what we're doing. So you don't really... you won't really find us on a scene or... Yeah. And that's not ... I'm not really that proud of that. That's why it's arguable whether there is a sort of centre of it. There's a lot of... I mean, most people are like that,. which is why it's argued over whether there is one.