The Evolution of Celebrity Endorsements in Advertising

This chapter examines the changing dynamics of celebrity endorsements in advertising, emphasizing how they have come to dominate traditional methods. It also reviews recent Super Bowl commercials, evaluating the effectiveness of celebrity involvement in brand storytelling.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app