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11min chapter
The power of personalisation and how to deliver at scale - Mark Abraham, BCG
Uncensored CMO
Navigating Personalization Challenges
This chapter explores the hurdles organizations face in implementing personalization strategies, emphasizing the need for collaboration across departments, especially between CMOs and CEOs. It discusses the significance of small use cases, a test and learn phase, and the complexities of data ownership and customer trust. Additionally, it delves into the evolving role of generative AI in personalization, balancing innovation with compliance and content rights.
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