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Benji Hyam β€” Customer Research, Content Marketing, and Buyer Psychology

Everything Is Marketing

CHAPTER

Customar Research

Davish: We start by targeting keywords that directly match to those, knowing that if someone reads a blog post one, we can truly argue that their product is better. So it all goes back to that customar research. You have to ask lik, ok, how would you compare yourself verses your competitors? And then from a prioritization standpoint, we get into the details of what features and cases are most used,. do people find most value from, and are better than your other competitors?

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