Lenny's Podcast: Product | Growth | Career cover image

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Intro

This chapter explores innovative marketing strategies for startups, illustrating concepts with the example of Kraft macaroni and cheese. It discusses key insights from a Harvard professor on customer engagement and introduces 11 tactics for effectively capturing attention in a competitive landscape.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner