#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Sales Enablement
At a certain point within this kind of be to be buying journey when a person is or a prospect is at the kind of requirements building supply selection stage they're probably engaged. At that point marketing it's still doing its thing in the background and obviously website and contentics hubs are still key but a lot of this is then I assume being managed by someone on the sales side. If you're at enabling sales you're also then kind of in turn enabling the buyer You know want to look at it as two distinct things so the sales enablement piece is helping the sales team be successful and some of those things are very obviously sales enablement.
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