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Cloud Computing
In the cloud, we deploy the our services into what we call availability zones. And so even if that entire one data center went away completely, you know, the a meteor comes out of the sky and hits this one data center, no one would have to stop working. The other bit is really, from a security perspective, to day from the cloud we built, we built it from the ground up to the zero trusts. So i think firms can look at how much down time, unplanned down time, do they have, can start to come up with a some r o i, you know,. associated with them with that.