The pursuit of knowledge – a conversation with Peter Giuliano
5THWAVE - The Business of Coffee and Hospitality
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The Future of Coffee
As a species, we've distinguished ourselves by being adaptable to change. Cold brew is now a major segment of our industry that really didn't exist 25 years ago. Coffee businesses look different from each other. Coffee drinkers look different fromEach other. The culture of coffee in London or New York is very different than Seoul, Tokyo, Jakarta or the Middle East. And that's exciting. Exciting times ahead for our industry? Yeah, absolutely.
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