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5min chapter
Comment gérer l'Attribution Marketing ?
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La Complexité Humaine derrière l'Attribution Marketing
Ce chapitre aborde la complexité de l'attribution marketing en soulignant que les consommateurs sont influencés par des expériences personnelles et des émotions. Les discussions remettent en question l'approche traditionnelle de mesure du retour sur investissement, en soulignant l'importance de la créativité dans les affaires.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode