The cost of mapping a genome has fallen 100,000% over the last 15 years. College tuition has outpaced how much people earn by almost 10 times since 1990. A kilogram of lab grown shrimp is 37 bucks today but it'll be $4 by 2026. Each of these are market changing stats. The stats are canaries in the goldmine and that is your opportunity.
Today we'll talk about finding ideas that are primed to grow fast and grow big. As we dug in, we realized this was a great approach for any sized business. There are three pillars for this type of idea, and we'll go through each with a little help from Coke and Pepsi and my grade school friend, Aaron.