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EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food

Whale Informed by Triple Whale

CHAPTER

The Nicest Thing Someone's Done for You?

Twitter is one of those interesting networks where there's a lot of buy-in costs to it, like kind of following the right people and aggregating stuff. One of the biggest things that we're trying to focus on now is basically using it to be. The truth of the matter is costs are going up and they'll continue to go up regardless of iOS 14 or anything else. It's like you have to have this whole thing lined up, post check out? Someone's going to use your product. And then how do you get them to continuously use their routine without it being live? So I think one of the big things that we've started focusing on at least at top of the

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