Michael Leon: How skateboarding prepared him for Nike, Patagonia, and Sonos
Design Better
00:00
Skateboarding
"There's something in the skateboarding mindset that kind of leads you to being able to reinterpret your environment, right?" he says. "I think this cynicism that comes out of skateboarding culture has been tied in with like this sort of like Gen X slacker thing ... It's actually turns out to be really useful when it comes to marketing and kind of like being able to keep it real"
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