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Starbucks CEO’s First Year & Who Wins As Uber Links Up With Blade?

Brew Markets

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Revitalizing Starbucks: A New Era

This chapter explores the new CEO's strategies at Starbucks aimed at enhancing the customer experience through innovations like contactless pickup. It reflects on the brand's evolution, challenges in employee retention, and the mixed reviews of its stock performance amidst efforts to return to its roots in North America.

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