2min chapter

Hidden Brain cover image

The Air We Breathe

Hidden Brain

CHAPTER

Is the Order of the Test Making a Difference?

People are faster to associate white faces with positive words and black faces with ative words. Mazarine thinks the i a t is measuring a form of bias that is implicit, or unconscious. To her dismay, the test shows she has robust levels of unconscious bias. If you're wondering whether the order of the test makes a difference, it doesn't. The researches have presented tests to volunteers in different ways. It doesn't make a difference if you ask people to first group black with bad, or first ask them to group black with good. In both cases, people are faster to associates white faces with positiveWords....

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