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16min chapter
Todd Park, Devoted Health, on building the "American healthcare system as a service"
The Pulse by Wharton Digital Health
Building a Comprehensive Medicare Advantage Plan
The chapter explores the process of developing a comprehensive Medicare Advantage plan from scratch, emphasizing the importance of a guide to navigate the healthcare system and support overwhelmed primary care doctors. It highlights the significance of proprietary software and data for scalability and control, using Devoted Health as an example to showcase their unique product and purpose-driven culture. Additionally, it discusses the founder's background in public service, starting a venture with a family member, and the hands-on approach of the executive chairman.
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