Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown)
DTC Podcast
How to Target a Broad Audience
Angles are the key there really, right? Like being able to really think about your product through different lenses. In those cases specifically to that avatar, specifically for that use. Because first of all, you have no idea what's going to resonate. You just you just don't know. And every week I'm surprised because I think something is going to work and it doesn't.
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