2min chapter

DTC Podcast cover image

Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown)

DTC Podcast

CHAPTER

How to Target a Broad Audience

Angles are the key there really, right? Like being able to really think about your product through different lenses. In those cases specifically to that avatar, specifically for that use. Because first of all, you have no idea what's going to resonate. You just you just don't know. And every week I'm surprised because I think something is going to work and it doesn't.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode