Introduction

While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pairing with copywriting.

Experienced content strategist Amanda Hand joins Nicki and Kate in this week’s episode to dig into this role further and what it takes to create high-performing content that drives business growth. For anyone interested in the dynamic field of content strategy and SEO, Amanda is a must-listen voice!

(Content writing…content marketing…content strategy…we know how confusing all the content buzzwords can be. But don’t panic–all will be explained in the episode!)

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Mentioned on this Episode

• What’s the Difference Between Copy and Content?
• #1 Secret for Copywriting Success
• LinkedIn SEO Keyword strategy course – a basic introduction to SEO keywords
• Here’s a basic course Amanda asks writers to take on her team. It’s less than 2 hours and it helps them think about keywords and how to use them to help understand the user when writing.
• Find out more about Amanda’s SEO agency 

Related Links

• What is Content Strategy? And How Is It Different from Copywriting?
• What You Need to Know About Being an “SEO Copywriter”

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