12min chapter

Deep Questions with Cal Newport cover image

Ep. 327: Would Kant Use TikTok?

Deep Questions with Cal Newport

CHAPTER

Algorithms Behind Social Media: Twitter vs. TikTok

This chapter examines the contrasting roles of algorithms in social media, focusing on Twitter's human-driven content curation compared to TikTok's machine learning approach. The speaker explains how TikTok's algorithm categorizes user preferences through video engagement metrics, clustering these preferences to recommend more relevant content. Through simplified examples and technical insights, the chapter highlights the intricacies of algorithmic content selection and its impact on user experience.

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