A hack reverse engineers all the work, barely getting by. The hack has no point of view. It's simply, what do you need? How little do i have to charge to get this gig? And back when i was working in corporate branding, one of my clients called that and i thought, you'd like this being a design waitress. What can i get for you to day? You would like that? Man? Al rigger, all right, exactly. Old the seraphs.
In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.