Design Matters with Debbie Millman cover image

Design Matters From the Archive: Seth Godin

Design Matters with Debbie Millman

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Is There a Conscious Way to Avoid Become a Hack?

A hack reverse engineers all the work, barely getting by. The hack has no point of view. It's simply, what do you need? How little do i have to charge to get this gig? And back when i was working in corporate branding, one of my clients called that and i thought, you'd like this being a design waitress. What can i get for you to day? You would like that? Man? Al rigger, all right, exactly. Old the seraphs.

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