Interview starts at 10:48.

Check out The Ultimate 2026 YouTube Creator Marketing Playbook here.

In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets.

What you’ll learn:

-- Why everything is evolving into vertical video

-- How Agentio automates buying creator ads like Facebook ads

-- Why micro creators often convert better than macro stars

-- How the gap between influencer budgets and paid media budgets is closing

-- Kai Cenat's "retirement"

-- Fixated's acquisition of the world's largest Roblox creator rep firm

00:00 Introduction

00:25 The Carcinization of Media

02:13 Disney & Others Copy TikTok

06:38 YouTube’s New Parental Controls

10:48 Arthur Leopold & Agentio

12:01 Automating Creator Ad Buys

15:25 The Impact of Long-Term Deals

18:25 Why YouTube Ads Last Longer

20:02 Micro vs. Macro Creators

23:14 Unlocking Paid Media Budgets

28:30 Fixated Acquires Ellify

32:00 Kai Cenat "Quits" the Grind

33:40 Golden Globes & Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

BONUS : Un architecte fascinant : Frank Gehry

Les grands dossiers de l'Histoire par Franck Ferrand

Attaques contre l'ornementation viennoise

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