5min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Social Media Giveth, then Taketh Away (345)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

How to Make a Million Dollars With Social Tokens

Michael Stelsner: I went to a crypto business conference. He says the first thing you got to do is build a community. And his advice was start with building an audience first and foremost. "You have to really do a lot of web 2.0 in order to get to the web 2.1, 2.5," he says.

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